About us
The partner for your digital evolution journey
We are one of the most innovative realities in Italy focused in digital and omnichannel marketing consulting and services, with a data-driven approach and a focus on performance, concrete and measurable.
A revolution in digital marketing!.
We are transforming the way agencies do digital marketing using Artificial Intelligence and Data Analysis to the nth power; we use and develop marketing technologies also proprietary that allow us to aspire to the highest performance!
We are one of the most qualified and certified in Digital Marketing in Italy and Europe.
We have almost 20 years of experience that began with Studio Cappello / Digital Marketing and over time we have established other innovative companies such as Adviva / Tech Agency and WMRH / Hospitality Agency, giving birth in 2019 to WMR Group, the unique partner for companies that to get their value off the ground embrace digital marketing and expert consulting as a strategic lever.
We have skills and high expertise for taking off sales, profits and customer value of e-commerce and tout businesses, B2C and B2B.
Among our special features:
- Data driven: we take decisions based on data
- Growth oriented we train talents and believe in work-life balance
- innovative: from strategic consulting to operational marketing we always aim for excellence, devoting a lot of time and budget to research and development
We develop custom strategies for a range of different businesses. With a KPI-oriented approach, we work to make them grow and consolidate Customer Lifetime Value.
Our projects are led by Strategic Consulting and combine Search, Social Advertising, Search Experience Optimization (SEO), Data Intelligence, Conversion Marketing, Marketing Automation, Content Marketing and IA Adoption.
We use consulting, training and management coaching to make our clients’ human resources excel.
We also work alongside partners offering martech solutions by offering advice, training and support for their best activation, deployment and operation.
Once we define the Business Goals with the client, we outline the short-, mid- and long-term strategies on the basis of market scenarios which we analyze seizing opportunities and risks. We develop a Digital Marketing plan which is affordable and performance-oriented as much as possible.
The goals of our projects are ambitious, concrete and measurable.
Technologies are revolutionizing the way we communicate. A deeper knowledge of one’s own audience – together with attention, listening and high expertise – is needed so as to take advantage of the opportunities that new communication channels offer. In such a process of Digital Marketing Transformation, we would like to be the best partner for all those businesses which look at change as an opportunity.
We support businesses wanting to embrace Digital Marketing to improve their relationship with customers in the most ethical and cost-saving way possible. And besides that, we like saying that for us “people are at the very heart of any project”.

Large rooms and high technology make our headquarter the ideal space for conversations, exchange of ideas, meetings and comfort at work.